Areas of Expertise

Anne’s areas of concentration (qualitative and quantitative, on-line or in-person) include:

  • Brand Equity Testing
  • Positioning/Concept Development & Testing
  • Advertising Copy and POP Testing
  • Package Design
  • Taste Tests
  • Menu Testing
  • Asset/Building Layout Design
  • Shopper Research
  • Category Research
  • Retail Research
  • New Product Development
  • Trade Research

 

Her methodologies include:

  • In-Person, Telephone, or Intercept One-on-Ones
  • Dyads, Triads, or Traditional Focus Groups
  • Iterative Focus Groups
  • Brainstorming Focus Groups with Creative Consumers
  • Qual/Quant Studies (Dials)
  • Ideations/Brainstorming
  • On-line Bulletin Boards or Groups
  • Web Surveys
  • Central Location Tests (CLTs)